I was recently asked to provide some guidance to a client on how to improve the number of visits to their website, and what the cost was likely to be.

Clearly, this is one of those “How long is a peice of string?” questions but, wanting to be as helpful as possible, I started Googling for some sage advice on the matter from experts in the field. I came across this very helpful and clear eight minute video that I feel will be helpful to anyone trying to get a handle on running their own AdWords campaign. 

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