Route22 Limited

‘Quality is never an accident, it is always the result of intelligent effort’ — John Ruskin

Almost every client I talk to about websites asks me what I will do about Search Engine Optimisation (SEO). And almost every one of them takes no notice of my response.

Search Engines like Google,  search and index text. They decide mainly on the basis of words whether or not your site will rank in their result pages. The quality of your text content should be very important in your SEO strategy.

Of course your website should be nicely designed and the user interface should be outstanding. But still, without text, ranking is not possible. So it is very important to write quality content!

Larry Page, co-founder and CEO of Google, once described the “perfect search engine” as something that “understands exactly what you mean and gives you back exactly what you want.”

Keep this in mind when preparing your content, and aim for:-

A well defined Keyword Strategy

A Good Site Structure

Excellent Content Writing

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