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Category Archives: web design

WordCamp London 2016

WordCamp London 2016

At Route22 we think it’s important to stay up to date with technology and maintain links with the people and organisations who know most about it. In the case of WordPress, there is no better way to achieve this than by attending the excellent WordPress community conferences known as Wordcamps. WordCamps Take place annually in many cities around the world, are run by volunteers and are approved by the WordPress Foundation so each event, though unique follows some basic guidelines and standards. Sponsorships and donations make it possible to keep ticket prices low, usually around £30 for a 2-day event. Despite the low cost of entry, it’s not uncommon to meet WordCamp speakers who are leading experts and celebrities within the web industry.

Last weekend Route22’s Paul Hooper attended WordCamp London 2016 and here is his report of the event. Continue Reading

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Content for Search Engine Optimisation

Content for Search Engine Optimisation

Almost every client I talk to about websites asks me what I will do about Search Engine Optimisation (SEO). And almost every one of them takes no notice of my response. Search Engines like Google,  search and index text. They decide mainly on the basis of words whether or not your site will rank in their… Continue Reading

WordPress Development Spectrum

WordPress Development Spectrum

WordPress originated is a blogging tool for non-technical users but it has since grown into a powerful content management system (CMS) and website development tool. This article sets out to describe, very briefly and simply, the full spectrum of levels of involvement for website owners and web developers in the creation of a WordPress website.… Continue Reading

Content First Web Design

My one minute talk, given at CRX meeting on 28th November 2014 listen to ‘Content first Web design’ on audioBoom When I begin a web project, it is common for my client to want to discuss the design of the site: colours, logos, layout, etc. But, from a business perspective, the most important thing is not the design but the content: the… Continue Reading

Clear, Simple & Easy to Use

listen to ‘Clear, simple and easy to use websites’ on Audioboo I went to Butlins with the grandkids last week. The kids loved it; including this big kid, but it did remind me of a few key points about Web design. In nearly all cases it’s best to keep Web pages clear and uncluttered, without… Continue Reading

Good web design and profitable web design are not mutually exclusive

Good web design and profitable web design are not mutually exclusive

A client of mine recently showed me an “Internet Success Strategy” from a marketing expert. This expert made many good observations about good web design such as:- “design of your website is absolutely critical” “combine good design skills, with good online marketing skills” “Clean, clear, simple design is vital” “simplicity helps sales” “you need to… Continue Reading

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