Route22 Limited

‘Quality is never an accident, it is always the result of intelligent effort’ — John Ruskin

I was very excited this morning. Just in time for breakfast, the postman knocked with a parcel. It was my first pack of African Mountain Coffee, from farmers in Africa. I have been working with Epiphanie Mukamanzi to create an e-Commerce website for her ethical new business start-up African Mountain Coffee. As soon as the site went live I couldn’t resist the opportunity to be the first customer. My first decision was which of the five different coffees to choose; all from different countries in Africa. Siku, grown in the Southern Highlands of Tanzania in the Songwe region; Saro from the North West of Uganda, West Nile region at 1500-1800 meters above sea level; Pure, grown in the Mountains of Muhanga in the South of Rwanda at 1600 meters above sea level; Peak, grown in the highland western slopes of the Aberdare Mountain range in Kenya; or Brave, grown in the highlands of the Sidamo region in Ethiopia, which grows at 1600-1800 meters above sea level. I decided to pick Siku from Tanzania, as my daughter had spent a wonderful six weeks there in her sixth form days. I could’ve bought a five coffees taster pack but I thought I’d limit my purchase, as it was the first one. I ordered the coffee online on Tuesday evening and it arrived beautifully packaged, with the post this morning (Thursday).
Out came the cafetiere and I was soon sipping a really nice warming cup of Siku coffee.
Rather than make a one-off purchase, I went for the monthly subscription to save 15%. After all, I could cancel that straight away if I didn’t want to continue.
The ethos of African Mountain coffee is that consuming the best products in life shouldn’t come with a cost but a benefit: Knowing you’ve made a direct impact on someone else’s life, changed a community, and improved a country’s economy. Epiphanie created this company with the aspiration to directly connect two major players in the coffee cycle market: the farmers and the consumers. As I finished my first lovely cup of Siku coffee, I was convinced that we had achieved this with excellent results. A really fine product, beautifully presented on an excellent website well packaged, and delivered promptly.
An additional benefit being that for every Kg of coffee sold, a further pound is donated to Microfinance grants. These grants help coffee farmers in remote rural areas to increase their productivity, create jobs and promote the local economies and continue to provide great harvest. This enables them to have access to capital investment, which they would otherwise not be able to attain alone.

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